Well, a Bounce rate can be perceived as the percentage of people who just visit your website and leave (i.e. ‘bounce’) it without taking some more time to check the other pages on your website. You will read here some tips to reduce bounce rate on wordpress.
Tracking your bounce rate is very essential for your site since you would be able to determine the popularity of your website and its content among readers, through this. Bounce rate is actually the best SEO measure of efficiency and effectiveness of your content and this can be a good point to begin improving the experience of your blog visitors.
HOW TO ACTUALLY REDUCE BOUNCE RATE ON WORDPRESS:
- AVOID USING POPUPS IN YOUR WORDPRESS:
Well, the first step towards reducing the bounce rate on your website is to do away with all the random popups.
I understand that Popups are often used for variety of reasons in WordPress that usually include email signups, promotion in social media and also advertisements. But, as a matter of fact, nothing sends away visitors more than popups, more particularly in new websites. Thus, popups should be avoided and by chance, if you use them, then it should be sparingly.
It should also be ensured that your popups have an easy way to be closed as persistent popups would drive your visitors’ crazy and send them away from your website.
An idea of incorporating the side popups or bottom pop ups instead of using those that block the entire site is also great.
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- NAVIGATION IMPROVEMENT:
Generally, a menu in any website is more or less equivalent to a map and thus, it should help your visitors’ get across your website easily. The menus you offer should be easy enough to use and more importantly, they should all be clickable.
Be clever enough to make use of some WordPress categories, ideal custom menus and various pages to organize the navigation of your website properly.
- EMPLOY ONLY WORDPRESS THEMES:
Today, there is an increase in the number of people accessing the web via smartphones and tablets more than PC. This is a growing trend that you need to consider when you are building a WordPress blog.
When you build your WordPress site, you should ensure that you use or build a quite responsive theme. This would definitely help you to reduce bounce rate from mobile users. Well, there are tons of free WordPress themes that are very responsive and ready for use.
A well coded responsive WordPress theme is also helps solve the problem I mentioned earlier regarding navigation.
- IMPROVE YOUR SITE’S LOADING SPEED:
In SEO, the amount of time some site takes to actually load has a very serious role to play. Once you have achieved a good load speed on your site, you would see that the bounce rate has reduce drastically.
Well, there are many ways to improve the website load speed that usually include caching, using content delivery network, slicing images, etc.
There are also various WordPress plugins that can help you to improve the load speed of your website. If your site takes any time more than just 10 seconds to load then, you should work on improving its speed.
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- ADVERTISEMENTS SHOULD BE PLACED CAREFULLY:
Advertisements can be a great complement to any good website design, but if they turn out to be obstructive and somewhat distractive, then they lead to a high bounce rate.
Thus, you should limit the location of the ads to the sidebars, below your posts and also, whenever you use them inside the content you should clearly separate them from the actual content.
Remember, Content is King – Create useful content for your website and rule the minds of your readers.
